Last updated: 08/31/2026
This Privacy Policy explains how Atlas Healthcare Group (“Atlas Healthcare,” “we,” “our,” or “us”) collects, uses, shares, and protects information when you visit our website, contact us, use our services, or interact with us in person, online, or by telephone.
By using our website or services, you agree to the practices described in this Privacy Policy.
This Privacy Policy is intended to supplement, not replace, any notices we provide under applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), where applicable.
1. Information We Collect
We may collect information in three ways: directly from you, automatically through your use of our website, and from third parties.
Information you provide directly
We may collect information when you contact us, request information, schedule a tour, apply for admission, complete forms, submit inquiries, communicate with our staff, or otherwise interact with us.
This information may include:
- Name
- Address
- Email address
- Telephone number
- Emergency contacts
- Insurance information
- Billing information
- Admission-related information
- Other personal information you choose to provide
If you are a resident, patient, family member, visitor, or representative, we may also collect information you submit through our website forms, by email, by phone, or in person.
Information collected automatically
When you visit our website, we may automatically collect certain information through cookies, web beacons, log files, and similar technologies.
This information may include:
- IP address
- Browser type
- Device identifiers
- Operating system
- Referring pages
- Pages viewed
- Links clicked
- Dates and times of visits
- Other browsing activity
Information from third parties
We may receive information from healthcare providers, referral sources, insurers, contractors, vendors, public sources, or other third parties as permitted by law and as needed to provide services, process inquiries, or manage operations.
2. How We Use Information
We may use the information we collect to:
- Respond to inquiries and provide customer service.
- Evaluate admissions, tours, referrals, and service requests.
- Provide, coordinate, and manage healthcare, rehabilitation, and long-term care services.
- Process billing, insurance, payment, and administrative matters.
- Communicate with residents, family members, representatives, and referral sources.
- Improve our website, operations, and service offerings.
- Maintain records and fulfill legal, regulatory, and compliance obligations.
- Protect the safety, security, and integrity of our residents, staff, visitors, and systems.
- Perform analytics, measure website performance, and improve communications.
- Send notices, updates, or other information related to our services.
3. How We Share Information
We may share information with the following categories of recipients, as appropriate and as permitted by law:
- Affiliates and related entities. We may share information with affiliated entities and related organizations involved in our operations.
- Service providers and vendors. We may share information with companies that help us operate our website, provide billing, hosting, IT services, communications, analytics, maintenance, security, and administrative support.
- Healthcare partners. We may share information with physicians, hospitals, therapists, laboratories, pharmacies, insurers, referral sources, or other healthcare-related entities as needed to provide or coordinate care and services.
- Legal and regulatory authorities. We may disclose information when required by law, regulation, subpoena, court order, government request, or to protect our rights, residents, staff, visitors, or property.
-
Business transfers. We may disclose information in connection with a
merger, acquisition, restructuring, sale of assets, financing, or similar transaction. - With your consent. We may disclose information for other purposes with your consent or as otherwise permitted by law.
4. Cookies and Online Advertising
Our website may use cookies and similar technologies to improve functionality, understand usage, and enhance the user experience. These technologies may help us remember preferences, analyze traffic, and better understand how visitors use the website.
We may also use third-party analytics or advertising tools that collect information about website activity and browsing behavior over time and across websites.
You may be able to disable cookies through your browser settings, but doing so may affect some website functionality.
5. Marketing Communications
We may use the information we collect to communicate with you about our services, updates, events, and other administrative or promotional matters.
You may opt out of promotional emails by following the unsubscribe instructions in those emails, where applicable.
Even if you opt out of promotional communications, we may still send administrative or service-related messages, such as appointment information, care-related notices, billing notices, or policy updates.
6. Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect the information we collect.
However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
7. Data Retention
We retain information for as long as reasonably necessary to provide services, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business
purposes.
Retention periods may vary depending on the type of information and applicable legal requirements.
8. Children’s Privacy
Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website.
If you believe a child has provided us information through the website, please contact us so we can address the matter appropriately.
9. Your Choices and Rights
Depending on your location and the nature of your relationship with us, you may have rights under applicable privacy laws to request access to, correction of, or deletion of certain personal information, or to object to certain processing activities, subject to legal and operational limitations.
If you are a resident of a state that provides specific privacy rights, you may contact us using the information below to submit a request. We may need to verify your identity before responding.
10. Third-Party Websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, content, or security of those third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with a revised effective date. Your continued use of our website or services after changes are posted means you accept the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Atlas Healthcare Group
2013 Cedarbridge Ave Suite 1a
Lakewood NJ 08701
